Founded in 1919 Lazer, or cross SA as it was called back then was active in the motorcycle industry. It all started with Roger Lacroix who made leather articles for motorcycle riders. These items went from gloves to hats. In 1930 Roger made the first rigid leather hat, which was predecessor for the modern helmet.
In 1980 the company decided to keep up with the times and changed their name to the now famous ‘Lazer’. The name change was part of an effort to renew and reshape the company to keep up with modern times and technology. During that period laser technology was just starting to surface, and it was the hip new thing with a bright future. Shortly after the name change, they again started with something that was coming up at that time, and started a bicycle division. Using their motor helmet knowhow they made the best bicycling helmets on the market. It didn’t take long for Lazer to team up with champions like Eddy Merckx and use their input to improve the bicycle helmets.
When new technologies developed and materials evolved Lazer was at the forefront of innovation. They were always among the first to try out new ways of production and materials. This curious attitude towards innovation led to creative products like time trial helmets with build in visors and a new, revolutionary fitting system called Rollsys®.
Lazer was one of the first companies to include the MIPS system in its helmet, making MIPS available in a range of helmets, not just at the Pro level.
We love Lazer at Mega Bike, so much so that we do a bit of customising of their helmets to meet out customers' needs.
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